Most traditional farmers and ranchers think of the sale barn or
the elevator as their main customers. This puts them in the position
of being price takers--not price makers. At CNR we're working to
help regional farmers and ranchers find richer markets for their
products. According to market researchers, the sustainability market
is a 239 billion dollar industry, with 68 million consumers in
the U.S.
Our Market Connection Project links producers of sustainable products
and services with customers who pay reasonable premiums.
The Project has 3 main goals:
- Identify producers and markets interested in meeting the demand
of the emerging sustainability market.
- Connect qualifying producers with appropriate markets and track
results.
- Expand the sustainability market within the region by increasing
consumer demand for sustainable products.
